i n o v i
February 16, 2022
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Helping a Clean Energy Company Integrate Software With Salesforce Sales Cloud

Arcadia is a tech company empowering energy innovators and consumers to fight climate change with renewable and clean energy solutions.

Arcadia’s APIs and software help unlock advanced energy solutions through unprecedented transparency and access to data. These clean energy opportunities can help decarbonize the grid.

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Over the past few years, the company has made several acquisitions. Many of those businesses were using a wide range of software programs that they’d outgrown or were no longer meeting their needs for customer relationship management (CRM).

There were also numerous methods being used to gather, track, and analyze data, and employees were using that information in disparate ways to inform their decision making. There wasn’t a single source of truth (SSOT), which made everything from sales to operations to management of the business more challenging.

The teams needed better reporting and benchmarking functionality so they could make smarter decisions about how to provide the best service and products to their customers.

Arcadia needed to implement Salesforce Sales Cloud, and it was vital to preserve the customer data from legacy systems. Migrating over the valuable customer data from every source was a critical piece of this implementation.

Inovi Solutions created a single Salesforce org to support all of Arcadia’s lines of business, which immediately brought better visibility and collaboration across teams and across the business divisions.

We used our custom tool, Inovi Gmail Migration , to move Gmail emails from previously acquired business email domains and converted them into Email Activities in Salesforce. In doing so, we were able to preserve the entire body as well as the subject line and customer information.

Our team of Certified Salesforce Consultants and developers also integrated Zendesk with Salesforce using MuleSoft Composer so that salespeople could have complete visibility on any customer issues that arise. This enabled them to respond and resolve challenges more quickly.

We also synced Tickets created in Zendesk with Salesforce, and created a replication function so that Accounts and Contacts created in Salesforce would also be created in Zendesk, ensuring a seamless service and more personalized interactions with each customer.

“Inovi Solutions helped us solve complex challenges that were holding Arcadia back,” said Fareha Ahmed, a Solution Consultant for Arcadia who led cross-functional teams in the migration to Salesforce. “We have a single source of truth for data, and teams can work more effectively and provide even better service and products to customers. Inovi Solutions was a valuable advocate and business partner throughout the entire project.”

About Arcadia

Arcadia is a climate technology company enabling a zero-carbon economy. By unlocking high-fidelity, global energy data for the first time, the Arc platform combines easy-to-use data and APIs under one roof to allow any company to act on its environmental impact and build the next generation of energy products and climate tech solutions. Arc democratizes access to data from more than 9,500 utility providers in 52 countries, covering more than 95% of US residential and commercial utility accounts. Founded in 2014 on the belief that everyone deserves access to clean energy, Arcadia also manages the nation’s leading community solar program, helping to tackle energy injustice while spurring economic growth with more than 750MW of solar under management. Join us in our mission and find out how you or your business can help achieve the vision of a 100% zero-carbon future at arcadia.com.